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Color – Why does it look different on screen versus in print?
https://youtube.com/shorts/Cv_kqNG_VWw?feature=share Ever wonder why the same color can look different on your screen vs. in print? šØ In this reel, weāre breaking down the world of color systems: CMYK for print šØļø RGB for screens š» HEX for digital design #ļøā£ PMS for precise brand matching šÆ Each one plays a different role in how color is created, displayed, and reproducedāso what you see isnāt...
QR Codes … but make them work smarter
https://youtube.com/shorts/1O_vc1tYbck?feature=share QR Codesā¦ but make them work smarter. šāØAt Pureline Printing, we offer both static and dynamic QR codesāso whether you need something simple or something you can update anytime, weāve got you covered.āļø Static QR Codes: perfect for permanent info (like contact details or menus)āļø Dynamic QR Codes: editable, trackable, and ideal for marketing...
Paper ā What About It?
While scrolling social media, I came across this post: It stopped me in my tracks. While I caught the humor and the play on todayās electronic society, it made me think. I love all things paper and believe itās the fabric of our lives. But, to me, it is sadly an overlooked and underappreciated resource. Thatās why Iām here, to show paper some love and hopefully inspire you to bring more paper...
How to Turn a Sinkhole into an Oasis
Turning your sinkhole into an oasis is easier than you think. But before I explain how to turn a sinkhole into an oasis, let me explain what I mean by a sinkhole. Letās imagine you are starting a business and have a great idea for a logo, or you are working on a project and need to share information with the public. In your mindās eye, your idea is beautiful. The colors are vibrant, the lines...
A History of Printing, in Brief
Printing dates back as far as 3000 BCE. Being the print geek I am, I find the history of printing very interesting, especially the different forms of print and how they came to be. But for our purposes, Iām starting in 1439 with the guy we all know: Gutenberg. Johannes Gutenberg invented the printing press, an invention that improved upon movable type printing and revolutionized...
CANVA A Cautionary Tale
As professional graphic designers and printers, we are highly susceptible to rapid changes in technology and software advances. With Adobe Postscript being introduced in 1986, then in 1990, we were off to the races with Photoshop. And now CANVA. Donāt get me wrong, everything has its place. When first introduced, it was a fun and easy tool for people to create fast, colorful social media...